Last week, Sony unveiled its new eReader , promising exciting new improvements, and following a long-standing tradition, named the Sony Reader PRS-T3 . We've already covered many aspects of this new device, such as its specifications and features, but with each passing day, I find myself asking a question I can't seem to answer definitively.
The question that gives this article its title is: why does Sony "give away" the case with its Sony Reader PRS-T3? As I said, I haven't been able to answer it, but through this article I will try to draw some conclusions.
While Amazon makes its profits through the sale of various digital content, Sony makes all its profits from the sale of its devices , and in the case of the PRS-T1 and PRS-T2, from their various cases, which were essential and sometimes sold at exorbitant prices.
With the arrival of the Sony Reader PRS-T3, the case is already included with the e-reader, so it will not be necessary to purchase it separately. This means Sony is losing one of its main sources of revenue, something I find difficult to understand since no other company in the digital reading market offers a case with its device, and I don't see why the Japanese firm should offer one.
I have thought that it could be a way to differentiate itself from other companies but the loss is very important since, for example, the Sony Reader PRS-T2 cover was worth between 35 and 50 euros depending on the model that was chosen.
The conclusion could be that Sony cares little about the benefits that the eReader market can provide , a very likely conclusion, or that the benefits offered by these devices are so great that it doesn't mind offering its users a case included with the device.
Why do you think Sony decided to include a case with its new Sony Reader PRS-T3?
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