Electronic screens arrived one day to stay in our lives and since then we have seen them not only in eReaders, but also in smartwatches, in some smartphones and now even on Australian roads, attached to trucks to serve as large advertising billboards.
As you can see in the video that leads this article, several trucks have decided to make the most of their long road trips to show published thanks to a huge 32-inch electronic ink screen. This new way of advertising is made possible by Mercedes-Benz and Visonect and RoadAds Interactive.
The screens are equipped, to the surprise of almost everyone, with 4G, WiFi and GPS connectivity, so in addition to displaying advertising, they also show drivers news , which is updated at all times, and even if there is an accident or traffic jam it is shown so that each driver can take the measures they deem appropriate.
This type of electronic ink screens offer enormous utility, both to drivers who can follow the latest news live and also know possible incidents on the road, and to the carriers themselves who see how they get a quick and easy entry thanks to advertising . In addition, these screens generate very few complications, since their battery, as we already know, is long-lasting.
What do you think of this way of advertising using e-ink displays on trucks? Tell us your opinion in the comments section of this post, on our forum, or through any of the social media platforms where we're present.