Years ago it came into our hands gift cards or wallet cards that were used to buy digital products from us. Something practical if what we want is to give away a song, a video or an ebook. These cards stood out with video games and music but also reached the world of ebooks.
In Spain, the cards that most stood out were those of Tagus, cards that were used to buy an ebook in the Tagus catalogue. But it did not attract much attention. But not only in Spain but also in the rest of the world.
Gift cards to buy ebooks are increasingly rare to see
Several users are warning about the closure of companies that produced this type of cards and services. This means that users no longer give these types of gift cards or simply opt for the only companies in the sector that still issue it: Google and Apple. These companies dominate the market thanks to their stores and still sell and distribute these gift cards, but the figures do not indicate that they have taken over the ebook market, something in which Amazon still has a lot to say.
So it seems that users have stopped giving this type of gift and choose another type more in line with the personality of the surprised or also continue with the tradition of a paper book that is cheaper than an ebook.
In any case, I think that the phenomenon of gift cards for ebooks has a great burden in Spain and in many European countries, which is that people don't usually give books because they don't know if the reader will like it or not, something that makes people not tend to use this product. Personally I think it's very interesting and it's a pity that it's disappearing, but if users don't use it, it's logical that they're not Do not you think?