Last week we learned about Amazon's new shopping section that extended Black Friday discounts to almost a month before and after the actual date. While this surprised many, it initially applied to regular products, but Amazon has recently added both new and existing eReaders to this list of discounts. Now, buying a Kindle will be cheaper than the regular price, at least for two months.
A few hours ago, Amazon reduced the price of its Kindle Paperwhite 3 to $99 , its standard Kindle to $59, and its ad-free eReader from $139 to $79. This has attracted a lot of attention from Amazon users, as one of the key eReaders on the market, the Kindle Paperwhite 3, is now $20 cheaper than its competitor, the Kobo Glo HD. This means that users will have enough money to buy a case or several ebooks for the same price.
Black Friday has already arrived to the new Amazon eReaders
Many expect that, just as Black Friday discounts affect Kindles , Black Friday will also affect new tablets or devices like the Kindle Voyage or Fire TV. In any case, Amazon's sales will surely upset its competitors.
But these discounts don't really have a significant impact on the end user; rather, they benefit us, and we can take advantage of them. If we want to get an eReader cheaply , now's a good time to do so, since either the Kindle or its competitors will be discounted for a period of two months—ideal for doing our Christmas shopping, don't you think?